Privacy policy

Last updated: April 2026

This Privacy Policy describes how Brave+True US (braveandtruelabel.com, “we”, “us” or “our”) collects, uses and shares information about you when you visit or make a purchase from our store.

Information We Collect

When you visit our store

We automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. As you browse the store, we collect information about the individual web pages or products you view, what websites or search terms referred you to the store, and information about how you interact with the store.

When you make a purchase

When you make a purchase or attempt a purchase, we collect certain information from you, including your name, billing and shipping address, payment information (including credit card numbers), email address and phone number. We refer to this information as Order Information.

When you contact us

We may collect information you provide when you contact us by email or through our contact form, including your name, email address and the contents of your message.

How We Use Your Information

We use the Order Information we collect to fulfil orders placed through the store, including processing payment information, arranging for shipping and providing order confirmations and invoices. We also use this information to:

  • Communicate with you about your order
  • Screen orders for potential risk or fraud
  • Provide customer support
  • Send marketing communications where you have opted in (you can unsubscribe at any time)
  • Comply with our legal obligations

Sharing Your Information

We share your Personal Information with third parties to help us provide our services, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at shopify.com/legal/privacy.
  • We use UPS to fulfil and ship orders. Your name and address are shared with UPS solely for the purpose of delivering your order.
  • We may use email marketing platforms such as Klaviyo to send you communications you have opted in to receive.
  • We may share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Your Rights — California Residents (CCPA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose and sell about you
  • Request deletion of your personal information
  • Opt out of the sale of your personal information (we do not sell your personal information)
  • Non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at hello@holidaycollectivebrands.com.

Data Retention

We retain your Order Information for our records unless and until you ask us to delete it, subject to any legal obligations we have to retain certain records.

Cookies

Our store uses cookies to help us improve your shopping experience and understand how customers use our site. You can control cookie settings through your browser preferences.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a revised date.

Contact Us

For questions about this Privacy Policy or your personal information, please contact us at hello@holidaycollectivebrands.com.